Nielsen recently discussed: “When Americans are off the clock and ready for their adult beverage of choice, what are they reaching for these days?
Chances are, it depends. That’s because, much like we’re seeing across categories,consumers aren’t as loyal to their historic beverage of choice the way they once were. Whether it’s because they’re tapering consumption, adapting their habits to better conform with general health and wellness trends, or simply opting to try something new, Americans aren’t drinking the same way they were just a few years ago.”
Ask how JoonJuice is one of those healthy kombucha options, next time you visit us in our San Diego based tasting room.